- I T Calcutta's Blog
- Log in or register to post comments
Today, a website can be accessed from any devices, since websites are being developed and modified to remain user-friendly.Such websites implement responsive design elements, which allow website to appear similar and optimized according to screen size, regardless of which device is being used.
Understanding responsive design
If you own a business are wondering if responsive design is necessary, you can understand through your own experiences. There are multiple streaming platforms available today, however, some offer a seamless experience, since they are optimized to work well with all screen sizes. On the other hand, some platforms are not well optimized and the content you are viewing might seem distorted or glitchy.
Importance of responsive design
Since, you yourself would prefer a platform offering responsive design, your customers would also choose to visit your websiteover a competitor’s website, if it offers the same. Listed below are some factors which explain why responsive design is necessary for all websites.
Focus on user experience
If a major part of your target audience accesses your website through smartphones and tablets and you focus only their experience with the website, you might lose or be unable to convert all. As, a part of this targeted group uses a desktop or laptop to access this website, where it might load very slowly or offer blurry images.
To your target audience this translates assomething you have done intentionally, thereby telling them that you are not welcoming them. They are more likely to choose a competitor who offers a similar service.
Just like in a physical store or outlet, customers can be retained through excellent service, on an online platform it is necessary to think about all your potential customers and not just the majority.
SEO benefits
Google is a search engine, which ranks search results according to a user’s demands or requirements.Therefore, when google analyses that a certain group of customers are preferring or avoiding a website, it modifies the results accordingly.
By making your website responsive, you can appeal to all users, and when they are engaging with your content and method of presentation, they are telling Google indirectly that your website will be preferred by others as well. This way you can increasetraffic to your website.
Simplified management
Creation and management of a responsive website has become fairly easy, and you do not have to avail services for modification or management of multiple websites. One website is able toadjust its dimensions and design elements according to a user’s screen size, and you only need to avail the assistance of a web developer for this single website.You do not have to pay for multiple websites to offer the same information on different devices.
Conclusion
By employing responsive design in a website, you can benefit by improving your website’s SERP. User engagement also improves, since a user can focus on the content offered rather than having to resize the website to fit their screen and still be legible. With the continued growth of devices of varied screen sizes, responsive design has become a necessity when offering a website.