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Social Media is a powerhouse for your brand promotion. Facebook is one of the most popular social media platforms that you can use to your best advantage for creating brand awareness and increasing your followers.
There are two ways to increase your followers and engage with them on Facebook – organically or through paid promotion.
In India and other countries as well, you can build your brand, enhance brand awareness, increase followers and improve engagement with the same organically through a combo of regular posting, relevant content and solid strategies. In the next section, we will discuss how you can achieve your goals through consistent and effective social media posts.
Create & Share Engaging Content
- Talk about trending topics, popular trends and festivals in India (for example, Bollywood, cricket, politics or local events).
- Share real-life success stories or inspiring incidents that people can easily relate to.
- Use relevant quotes and memes. It is an easy way to impress people with funny, inspiring and emotional content.
- Post video contents. These contents go viral more quickly than texts or images. Try live videos, shorts and how-to videos.
Use Facebook Communities & Groups
- Join relevant FB groups and communities. Engage with their posts before creating and posting your own content.
- Create a FB group and build a community around your business niche.
Choose the Right Time for Posting
- The best times to post on Facebook in India are:
- Morning: 7 AM – 9 AM (Surprisingly people check FB after leaving their bed)
- Afternoon: 12 PM – 2 PM (Lunch break)
- Evening: 6 PM – 9 PM (After work/school)
- Check Facebook Insights to find out your audience’s peak activity time period.
Use Location Tags &Hashtags
- Use popular hashtags such as #india, #trending, #bollywood, #indianbrands etc.
- Tag locations in your FB posts to reach out to your local audience.
Engage with Your Audience
- Respond quickly to messages and comments.
- Ask questions, run polls to initiate conversations.
- Encourage your followers to tag friends in your posts.
Go Live Frequently
- Live Q&A Sessions enhance engagement.
- Host giveaways, discussions or contests on trending topics.
Optimize Your Bio & Page
- Don’t leave cover photo and professional profile picture blank. Use photos relevant to your brand.
- Write an interesting and keyword-optimized bio relevant to your niche.
- Add a Call-to-Action (CTA) button such as, “Follow” or “Send Message”.
Cross Promote on Other Social Media Platforms
- Use Instagram, WhatsApp to share your Facebook posts.
- Embed a link to your FB posts through your website or blog.
Host Contests; Offer Giveaways
- Host contests like “Tag 3 friends to win” and announce small prizes such as free eBooks, Amazon vouchers or exclusive content.
Use FB Insights for Improvement
- Perform an incisive analysis of what types of posts get the most traction.
- Post more of what engages most people.
Don’t
- Buy fake followers (They hardly engage)
- Post too little or too much (1-2 quality posts work best)
- Ignore DMs and comments
Final Words
Maintain Consistency, post authentic contents and engage like a true human. Facebook’s algorithms boost up the kind of content that keeps people engaged longer on the platform.
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